Email Newsletters and Campaigns

Laser Red places a strong emphasis on opt in email marketing - that is the recipient has given permission for material to be sent to their email address. Other email marketing agencies often offer to supply ‘bought in’ lists but this method runs the risk of your advert getting caught in the clutter of SPAM.

Using our Online Mailer for email marketing offers great benefits. They include:

• Quicker and cheaper to create than offline direct communication.
• Speed of (two-way) response.
• Targeting according to user preferences.
• Personalisation. Allows tailored messages to be developed according to the interest group’s specific needs.
• Immediately trackable and measurable.
• The "buzz" factor - users can share the message with others at the click of a button.
• Niche areas of interest can be reached.
• If your sending out more than 50 newsletters by post, contact us NOW to save money!

Using our in-house copywriters with extensive marketing skills, Laser Red can maximise the textual content of your email marketing campaign for greatest effect.

Our designers and copywriters can create effective plain text and/or HTML content so the email you send out can be as creative as your website. In addition, we can create custom web-based "landing" sites and pages focused on the campaign content and meeting your marketing objectives.